Pay Per Click Bid Management Services

What is Pay Per Click Advertising?

PPC search engine is very a resourceful channel for generating instant traffic to your website

With search-engine optimization (SEO), your goal is to rank for free within the organic search results for target keywords related to your Web site. In contrast, with pay-per-click (PPC) your goal is to pay for placement by competing with other advertisers for ranking within the sponsored results section of search results. There is no charge when someone clicks your organic listing, but you are charged every time someone clicks your PPC listing. PPC listings are typically designated as sponsored listings and appear above and to the right of the organic results.

Regardless of your SEO success you should also use PPC as a primary method to promote your Web site. In fact, research suggests that having both a high-sponsored and high-organic ranking greatly increases the credibility of your Web site and, therefore, increases the traffic to your Website. If you think of the search results page as a piece of real estate, a powerful strategy is to get your Web site onto that piece of property as many times as you can.

All major search engines now have a paid search marketing program. Google has Adwords, Yahoo has Overture (now Yahoo Search Marketing) and MSN has Adcenter. PPC ads appear at the top and to the right of your search engine result pages.

A well-planned PPC campaign which should consider the products on sale, the PPC budget, the keyword selection, bid management and ROI tracking. Ultimately, what clients look for and we strive for is providing the best ROI.

Who needs Pay per click ?

• Pay per click is very much useful for those people who need quick results, quick conversions and quick ROI
• The advantage of PPC advertising is that you achieve a top ranking in the same day versus waiting for weeks or months with the free major search engines and you receive a guaranteed ranking with your targeted keyword you choose without needing to change in your content of your pages.
• The paid search engine ranking is totally depending upon how much you bid per click. PPC advertising can result in a lot of targeted traffic and potential customers.

PPC Bid management is a real time process. Hence, constant monitoring and tweaking of your bids may be required to keep you in the desired position at the least possible cost.

If you need good and relevant response it is important to be ranked in the top two to five positions. It is also a good idea to keep track of the distribution, i.e. which pay per click search engines your ad's are being served and they are at what positions.

On a case by case basis, we combine a manual process with the convenience of software tools to monitor bid positions for your keywords at a predetermined frequency. We adjust the bid according to agreed upon business rules to keep your campaign within budget, while maintaining the desired position.

The three most important stages of a PPC campaign are

• PPC Keyword Selection:
  Select keywords by carefully studying the competition, the cost and the traffic. You don't always need to be ranked no. 1 for certain keywords to attract visitors. More on PPC keyword selection...
• PPC Bid Management:
  Monitoring your positions and placements actively on a daily basis by following a certain strategy outlined at the beginning of the campaign and fine tuning it as we go along. More on PPC Bid Management...
• PPC ROI Analysis:
  Detailed Reports on how your investment is faring, giving you a good idea on how much it costs you to generate a lead and make a sale. More on PPC ROI Tracking...

Our PPC campaign management process keeps one thing in mind: Maximize your returns by getting you qualified traffic (while eliminating the stray ones by doing intense keyword research) thereby greatly enhancing the chances of converting your website visitor into a customer.

• You just need open an account with the pay per click search engine and deposit some money into your account which you'll use to bid on keywords. The amount you bid on a given keyword is subtracted from your balance every time someone clicks on your listing in the results.
• Our pay per click managers are expertise in PPC Bid Management ,We can give you maximum ROI through our unique PPC campaign Strategy and our manual campaign tracking management system are always dedicated to increase your sales. We can set up and handle your pay per click campaign using Google AdWords, Yahoo Sitematch (previously Overture) and other smaller PPC engines also. We always concentrate in your pay per click campaign to achieve maximum click through rates (CTR), so you can be easily get good conversions as well as good ROI.